TARGETING
Pay Per Click
Lead Generation
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Benefits of
Pay Per Click
At Amplified Digital, we are a cutting-edge digital marketing agency dedicated to harnessing the full potential of Google Ads/PPC (Pay-Per-Click) for our clients. Our expertise lies in crafting comprehensive marketing strategies that leverage the power of Google Ads to drive targeted traffic, increase brand visibility, and generate meaningful conversions. With a team of seasoned professionals, we pride ourselves on delivering results-driven campaigns that propel businesses to new heights.
- Strategic Campaign Development
Conduct thorough market analysis to identify target audiences and trends, customize campaign structures to align with business goals, and employ A/B testing to optimize ad creatives, keywords, and targeting. - Keyword Research and Selection
Perform in-depth keyword research to uncover high-performing and relevant keywords, continuously refine keyword lists for optimal effectiveness, and implement negative keywords to filter out irrelevant traffic, enhancing ROI. - Ad Copy Optimization
Create compelling ad copy to engage users and drive clicks, test ad content dynamically to find the most effective messaging, and utilize ad extensions to improve visibility and provide additional information. - Targeting Strategies
Apply precision targeting based on demographics, interests, and behavior, focus on specific locations through geographic targeting, and launch remarketing campaigns to re-engage previous visitors and convert leads.
- Budget Management
Allocate budgets strategically based on campaign priorities, monitor and adjust bids continuously to optimize cost per acquisition, and make data-driven decisions to ensure efficient budget use. - Conversion Tracking and Analysis
Implement robust conversion tracking to measure campaign success, analyze performance regularly and report key metrics, and adjust strategies based on data insights to improve performance. - Adaptable and Scalable Approach
Monitor industry trends and Google Ads updates continuously, adjust strategies agilely to seize new opportunities, and provide scalability options to accommodate business growth and evolving objectives. - Comprehensive Reporting
Offer transparent and detailed reporting on campaign performance, provide actionable insights and recommendations for improvement, and maintain regular communication to ensure alignment with business goals.
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Beyond Budgets
Amplified Digital Uncovers the Full Potential of Google Ads with Our Comprehensive Services!
Google Ads goes far beyond simply setting a budget, and mastering its full potential can be complex. At Amplified Digital, we delve deep into the intricacies of Google Ads, starting with precise keyword research, continuous optimization, and strategic use of negative keywords to enhance ROI.
If your current Google Ads efforts are falling short, we’re here to provide honest analysis and proven solutions. Discover how we can elevate your Google Ads strategy by navigating the complex and intricate inner workings of ads.
Below are some of the elements of ads that we are experts at, and can help you get the right mix to help deliver you a winning ad campaign.
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Consumer Intent
Consumer Intent
Keyword targeting allows advertisers to target searchers in specific parts of the conversion cycle who are ready to purchase.
Geographic Targeting
Geographic Targeting
Unlike radio or TV advertising, PPC can target users in many geographic locations, including as small as 1 mile radius of your location.
Auction Based Advertising
Auction Based Advertising
Ads are not sold in flat rates, but in an auction system. Advertisers bid against each other and only pay when a click occurs.
Google Shopping Ads
Google Shopping Ads
Businesses can showcase their products in front of potential customers who are searching for them on Google. Google Shopping Ads appear as product listings at the top of the search results page or in a separate shopping tab.
Local Service Ads (LSAs)
Local Service Ads (LSAs)
Designed to promote services rather than products, Local Service Ads are only available in select locations and industries. LSAs connect local businesses with potential customers in their area.
Device Targeting
Device Targeting
As searchers use more devices, PPC allows advertisers to cater customized messages to users on different devices.
Flexible Budget PPC
Flexible Budget PPC
In this pay-as-you-go model, budgets can be started and stopped at any time, based on what works for your business.
Day Parting
Day Parting
Advertisers can adjust bids, pause ads or show extensions (such as phone numbers) within specific time frames.
