Facebook’s Algorithm Change: What’s Happening & What to Expect
If you keep up to date on digital advertising news, you’ve undoubtedly seen headlines regarding Facebook’s plans to update users’ news feeds, to “prioritize posts that spark conversations and meaningful interactions between people” and to “prioritize posts from...
Setting 2018 Resolutions for Your Company
As the end of the year approaches, most of us reflect on the year we’ve had, and begin to set our personal resolutions for the New Year. But what about your professional resolutions? If you’re a business owner or entrepreneur, you should be inclined to set...
2017 – The Year of Video
2017 is projected to be “The Year of Video” – The year that online ad spending surpasses that on television. This notion is supported by the fact that for the first time last year, both the Summer Olympics and the Presidential debates saw more viewership online than...
Search + Display Advertising: The Power of Two
Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...
