Google Customer Match Remarketing Policy Changes
Google has recently updated their Customer Match advertising policy for any company utilizing this tactic across Search, YouTube and Gmail ad campaigns. The requirements have become much stricter, so the option to utilize email addresses to inform your target audience...
Looking Ahead: Digital Marketing Trends in 2019
The new year is just around the corner, and if you haven’t already, it’s time to start thinking about your digital marketing strategy for 2019. Digital is always evolving, so keeping up with the latest trends will allow you to make more informed strategic decisions,...
Prepare Your Business for Holiday Shopping Season
Ready or not – the holidays are coming! As the temperatures cool, sales will begin heating up, so now is the time to think about how to get your products and services in front of customers. According to research from the website RetailMeNot, the trends for the 2018...
Tips to Integrate Digital into your Traditional Marketing Campaigns
The digital age can leave many advertisers wondering about the most effective ways to reach their target audiences. Some businesses may be hesitant to move away from their traditional media campaigns (print, television, radio, etc). Others may be more inclined to pull...
