Brand Presence Building: Why it Matters
Marketing for your business and your products can be an overwhelming process. The tactics necessary for advertising products versus your business are completely different. Publicity surrounding your business as a whole is often called brand awareness. Brand awareness...
Conversion Rate Shouldn’t be Overlooked
Analyzing campaign data for your digital advertising is vital as it allows you to better tailor the message and targeting to your customers’ behaviors. Most commonly, as advertisers, the focus is on the click-through-rate (CTR) and conversion rate (CVR) statistics. It...
How Millennial Stereotypes can Benefit Your Business
Several characteristics separate millennial consumers from any other consumers in history. Many of the stereotypes that surround the millennial generation – defined as those roughly born during the 1980s-2000s – can prove beneficial in creating tactics to target them....
Google Customer Match: What is It and How Does it Work?
Bringing in new customers is important, but you don’t want to forget about keeping your current customers engaged. Many of those who are already fans of your business have most likely voluntarily provided their contact information to you, and thanks to Google Customer...
