Using Live or Behind the Scenes Video to Humanize Brands
Humanizing a brand is one of the most efficient ways to create widespread exposure of your company’s core values. The reason this is often the case is it allows audiences to acknowledge your brand’s core values and ideas and associate them with a person or...
Using Google to Reach Automotive Shoppers
Selling cars is one of the most competitive businesses, with several dealerships for the same or rival manufacturers typically within close proximity to one another, each vying for attention, offering customers the best deals. Now, with the ease of access to...
Employee Spotlight: Keaundria McRoberts
Meet Keaundria! She’s been with St. Louis Post Dispatch for over 8 years, and has spent just over one of those years at Amplified. Currently, she works as a Digital Campaign Manager on our Client Services team. Keaundria’s favorite part about working at...
Does Your Business Really Need a Mobile App?
Smartphone users have an application for nearly everything; weather, games, grocery shopping, fitness tracking, social media… the list could go on for days. Perhaps you’ve been thinking about offering your customers an app for your business, but is it really worth it?...
