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Projected Marketing Trends for 2021

Projected Marketing Trends for 2021

The end of the tumultuous year that has been 2020 is in sight. At the beginning of the year, when the pandemic started, it seemed like there would eventually be a return to “normal.” With 2021 knocking at our door, it’s become clear that our normal has changed, and...

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Simple Ways to Participate in GivingTuesday

Simple Ways to Participate in GivingTuesday

What is the number one rule when time traveling? Don’t change anything! When we envision going back in time it seems the smallest action can have a huge effect on the future. Why not apply this same idea to the present? Even if it is a small action it can make a BIG...

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Supporting Local Businesses During the Holidays

Supporting Local Businesses During the Holidays

Like everything else this year, holiday shopping looks different than it has in the past. Many of us are doing our shopping online in an effort to social distance. Before you scroll through the products at the big names stores, consider what local businesses in your...

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Holiday Marketing Playbook

Holiday Marketing Playbook

The Holiday Season is officially upon us, and much like the rest of 2020, there is a lot of uncertainty for local businesses. To help you better navigate this Holiday Season, we developed a Holiday Marketing Playbook- a space for local business owners to learn about...

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Facebook Eliminates 20% Text Rule

Facebook Eliminates 20% Text Rule

Advertising on social media can feel like a challenge at times due to the rules and restrictions put in place. For instance, many businesses who run targeted ads on Facebook have had ads denied or run on a limited basis (as determined by the platform) thanks to rules...

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Supporting Black Owned Businesses

Supporting Black Owned Businesses

As a country, we see that our Black communities are hurting. We all have a responsibility to evaluate and challenge ourselves to be better, to promote change, support equality, and recognize our differences. The events of racial injustice and inequality need to end....

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How to Plan a Digital Recovery for Your Business

How to Plan a Digital Recovery for Your Business

The COVID-19 pandemic has altered our way of life, both currently and for the future. We’re not entirely sure what life after lock down and shelter-in-place orders will look like. Even as businesses begin to re-open, social distancing will remain a way of life for...

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