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Top Downloaded Apps of 2020
The Covid-19 Pandemic had a huge impact on our app usage in 2020. More than ever we looked to our phones to communicate with friends, family, and coworkers, to get lost in the endless scrolling only TikTok and Instagram could provide, and to stream more episodes of...
Understanding Programmatic Advertising
Ads are an ever-present part of our online experience. As you scroll through your favorite news site or browse a store online, you are bound to encounter a few. Have you ever wondered how those particular ads came to be placed in that particular spot? Most likely they...
What Is Search Advertising?
Search advertising is the process of getting a business’s ad to appear on search engine results pages. There are two avenues to achieve this – Search Engine Marketing (SEM) and Search Engine Optimization (SEO). What Is SEM? Search Engine Marketing is the use of paid...
Black History Month
It’s officially February! While this month is known for many things – like cold weather, Valentine’s Day, and being the shortest month of the year - one of the most powerful things February is known for is its celebration of Black History. During this month (and every...
How To Land A Job At A Marketing Agency
It’s no secret that the COVID-19 pandemic has affected nearly every industry, forcing many local businesses to shut their doors. Like many others, marketing and advertising agencies have had to adapt to meet the changing needs of clients and employees, alike. While...
What Is Email Marketing
Email marketing is a form of digital marketing that uses email to promote a business’s products or services. Think of it as the digital version of physical mailers being sent through the postal service, but quicker. However, email campaigns can give a business more...
The Basics of Brand Perception & The Tools to Track It
In this day and age, you have the entire world at your fingertips. When you’re in the market for a new product, there are literally thousands of options to choose from. So, how does someone make the right decision with so many choices out there? That’s where brand...
Why Your Business Needs a Social Media Presence
Many people have turned to social media to get the human interaction they are lacking during the pandemic. Over 80% of internet users worldwide will visit a social media platform at least monthly. That’s about 3.23 billion people! Your business deserves a piece of...
We’re HubSpot Solutions Partners!
In an ever evolving digital marketing world, we are constantly expanding our expertise to bring our clients leading marketing strategies to better their business. With that being said, we are pleased to announce that Amplified Digital Agency is now a HubSpot Solutions...
8 Ways to Boost Post-Holiday Sales
The holiday season usually brings a spike in sales for most companies. While this spike is a great thing for businesses, it is often followed by a decline in customer spending during the post-holiday season. To combat that sales slump, Amplified has put together a...