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Skillful marketing is all about understanding and adapting to the needs of your audience. The wants of Generation Z have brands rapidly changing their approach when it comes to their marketing efforts. Gen Z includes today’s teens and adults under the age of 25. They...

Spring is in the air! March 20th is the official first day of spring, which means it’s time for warmer weather, longer days, and fresh marketing promotions. Inspired by the change of season, we’ve put together 6 marketing ideas to engage your customers and get your...

Picture this – You’re walking through the mall scrolling through your Pinterest boards trying to find outfit inspo you pinned yesterday when you notice an ad for a store in the mall offering 50% off. You are most likely receiving this relevant content as part of a...

What if your business could have the perfect employee - someone who is professional in both what they say and how they look, can help generate sales and new leads, and be available 24 hours a day, 7 days a week? Sounds too good to be true right? It’s not! These are...

International Women’s Day is a celebration of the achievements of women around the world. Every year on March 8th, we reflect on how far women have come and what barriers still need to be broken down to achieve equality. It’s a day to recognize the social, economic,...

Consumers are constantly bombarded with unsolicited advertisements. With pop up ads online, inboxes full of spam emails, and commercials in the middle of YouTube videos, the current mass marketing techniques have become over saturated. Consumers are now opting to do...

Virtual Event, What’s That? A virtual event is an organized gathering of people that occurs online allowing them to communicate information and enjoy a shared experience over the internet. The term “virtual” doesn’t necessarily mean virtual reality, so this type of...

It looks like working from home is the new normal moving into 2021. According to Upwork’s “Future of Workforce Pulse Report,” 41.8% of Americans will continue to work remotely this year. Although some companies are slowly transitioning their employees back into the...

Many people, including those in the marketing industry, use the terms OTT and CTV interchangeably, which can be very confusing as they mean two different things. Although they have separate meanings, OTT and CTV are two parts of the same whole that is streaming TV....