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Breaking Down Social Shopping
Consumers utilize social media for a variety of reasons, including searching for entertaining content, staying up to date on current events, sharing photos and videos of their life, or staying in touch with friends. Now, with features like Facebook and Instagram Shops...
Voice Search Basics
“Alexa, order paper towels.” “Hey Google, what’s the best Mexican restaurant near me?” “Siri, who can do an emergency AC unit repair?!” Once a technology only imagined in sci-fi, voice activated assistants are quickly growing in popularity. Companies like Google,...
What’s the Deal with Hashtags? A 2021 Guide to Using Hashtags
It feels like hashtags have been around as long as the internet, but they’ve really only been on the scene for just over a decade. First used in a 2007 tweet about the wildfires in San Diego, hashtags were mainly used as an organization tool and were quickly adopted...
7 Ways to Go Green in Honor of Earth Day
The way we treat our environment has a direct impact on the future of our planet. Earth Day acts as a great reminder to make sure we are doing our part to protect the Earth we live on and make the world a better place. In an effort to help the environment, more...
Organic vs Paid Social Media Marketing
With the increase in social media usage across the US in the past year, social media marketing should be a key element of any business’s advertising strategy. When planning how your business will use social media, one fundamental aspect to understand is the...
Intro to Instagram Guides and How to Use It
It's overwhelming to keep up with Instagram’s updates, and in 2020 there were quite a few. We were introduced to Instagram Reels, Live, and Shops, along with several other fun new features. With all these updates, you might have missed the addition of Guides back in...
Benefits of Text Message Marketing & How to Build Your List
Have you ever considered introducing text message marketing, also known as SMS marketing, to your promotional strategy? Text message marketing is a valuable solution with 96% of Americans owning a cellphone and 81% using smartphones. It’s a straightforward way to...
Eight Years of Amplified Digital
Our story begins like many successful business stories - with a solution to a problem. Founded in St. Louis, MO, the idea to start a digital agency came about as more and more businesses needed to strengthen, or simply create, their online presence during the early...
10 Out of This World Email Tips
The sky is the limit when it comes to email marketing. While many marketers are investing in new digital marketing tactics, like chatbots and influencers, email has remained a constant in many companies’ marketing strategy. Email marketing is an incredibly powerful...
5 Reasons to Start Digital Marketing
Running a business isn’t for the faint of heart. There are so many things that go into making it successful. Reaching more consumers and convincing them you are the right choice for their needs is key. To do this you need to utilize the best marketing tactics...
