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Geo Targeting On The Rise
What is Geo targeting? Before you can dive head first into this article, it is important to understand what geo targeting is. Geo targeting, also spelled geo-targeting, is used in context of advertising. When geotargeting is used, it delivers content to a user based...
The New Shopping Device
Cellular Shopping takes over desktop & laptop Do you feel most comfortable & secure shopping online from the comfort of your computer chair or at the convenience of your fingertips? According to San Jose Mercury News & the latest survey from Branding...
They heard it through the great Vine
Every brand wants to make great advertising campaigns that stick out and keep people talking. With that being said, is Vine the new way to do it? Vines are “micro-videos” that are up to six seconds long, and they are constantly created by people who have downloaded...
Go Social!
Be Heard On Social Media By Implementing These 3 Tips From Our Experts You have to work through the noise to be heard. Many businesses have adapted to the digital landscape. Of those many businesses, most have websites to which they can direct their customers and...
Is Desktop Marketing Dying Out?
Many Americans have their smartphones readily available in their pockets or in bed with them at night. No matter where you go, it seems everyone is glued to their phone. According to PewResearch, ninety percent of adults in the United States have a cellphone, with...
Texting Now Available via Snapchat
People have become more familiar & comfortable with interacting through their smartphones & tablets rather than talking face to face. And while this way of communication continues to trend upward, technology developers are spending their days brainstorming...
Is Your Business Optimized for Digital Success this Holiday Season?
Is Your Business Optimized for Digital Success this Holiday Season? There have been many interesting studies done recently on consumer buying behaviors as it relates to holiday shopping. Here are some of the most impactful findings of those studies: The NRF released...
Small Businesses are Stuck on Pinterest: ‘Rich Pins’ Drive Growth
Article Posted on USAToday, August 22nd, 2013 by Jefferson Graham What to make of a social network with mostly photos and few words? Women gravitated to Pinterest's visual appeal early on; now the social network is making a concentrated effort to reach out to small...
Why Mobile Advertising Matters
Why Mobile Matters to Your Business There’s an AskReddit post from several months back that made the internet rounds where someone asked the question: "If someone from the 1950s suddenly appeared today, what would be the most difficult thing to explain to them about...
Mobile & Smartphone Search – Why it Matters to Your Business
Mobile & Smartphone Search - Why it Matters to Your Business "Mobile devices, such as smartphones and tablets, are gaining market share, They’re now people’s go-to tool for communicating, emailing, social networking, checking the time, killing time, taking photos...
