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Using Live or Behind the Scenes Video to Humanize Brands
Humanizing a brand is one of the most efficient ways to create widespread exposure of your company's core values. The reason this is often the case is it allows audiences to acknowledge your brand’s core values and ideas and associate them with a person or character...
Using Google to Reach Automotive Shoppers
Selling cars is one of the most competitive businesses, with several dealerships for the same or rival manufacturers typically within close proximity to one another, each vying for attention, offering customers the best deals. Now, with the ease of access to...
Employee Spotlight: Keaundria McRoberts
Meet Keaundria! She's been with St. Louis Post Dispatch for over 8 years, and has spent just over one of those years at Amplified. Currently, she works as a Digital Campaign Manager on our Client Services team. Keaundria's favorite part about working at Amplified has...
Does Your Business Really Need a Mobile App?
Smartphone users have an application for nearly everything; weather, games, grocery shopping, fitness tracking, social media… the list could go on for days. Perhaps you’ve been thinking about offering your customers an app for your business, but is it really worth it?...
Employee Spotlight: Alexa Shelton
Meet Alexa Shelton! Alexa is an intern here at Amplified participating in our Launch Internship. She's been here since May and will sadly be leaving us in mid-August to return to college at Spring Hill College in Mobile, AL. Alexa's favorite part about working...
Wrapping Your Holiday Digital Strategy Early
It's already August, which means the holiday season is approaching quickly, and you can never start preparing too early! There are several ways that your business can start gearing up for the holiday season right now, and some of them won’t cost you much. Here are a...
Why Mobile is the Key to Everything
It is no secret that mobile advertising and marketing are some of the most prominent and beneficial forms of advertising. The average American spends around five hours a day on a mobile device; that’s a lot of potential face-time for any business! Here are some...
Integrating Your Traditional Marketing Tactics with Digital Marketing for Greater Reach
As businesses, we are working in an interesting time when technology and digital advertising is growing exponentially, but we still have millions of consumers accustomed to the “old ways” of traditional marketing through radio, television and print. If you choose one...
Get Your Message Heard with Programmatic Audio Advertising
Technology is evolving the way we listen to music and audio programs, from streaming on Pandora, Spotify, and SoundCloud, to listening to our favorite podcasts. Not only can these services be used on computers, but we can take them everywhere with us via our...
How Storytelling and Organic Content Impact Online Presence
You have a great company, providing services and products you know are valuable to consumers, so you invest in advertising to get the word out. You’ve chosen a great strategy, but it may not be as effective as you’d like if you haven’t paid much attention to what you...
