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Connect your Brand with Gen Z through YouTube
Businesses should always be looking to expand their customer base, but for some, finding a way to connect to a new generation can prove difficult. While much of the focus the last few years has been on millennials, focus is shifting to Generation Z as the...
The Basics of Google Analytics
In any business, it is important to understand who your customers are to better speak to them through advertising and throughout the pages and content on your website. When interacting with users digitally, you aren’t going to necessarily meet users personally, so in...
Google Customer Match Remarketing Policy Changes
Google has recently updated their Customer Match advertising policy for any company utilizing this tactic across Search, YouTube and Gmail ad campaigns. The requirements have become much stricter, so the option to utilize email addresses to inform your target audience...
Looking Ahead: Digital Marketing Trends in 2019
The new year is just around the corner, and if you haven’t already, it’s time to start thinking about your digital marketing strategy for 2019. Digital is always evolving, so keeping up with the latest trends will allow you to make more informed strategic decisions,...
Employee Spotlight: Michelle Martin
Meet Michelle! She's worked at Amplified for just over a year as a Campaign Strategist working with our Strategy team. Michelle's favorite part about working with Amplified's Strategy and Planning Team is that she gets to research trends. "Being on the cutting edge of...
Employee Spotlight: Jolene Sherman
Meet Jolene Sherman, our Fearless Leader (aka Vice President of Digital/Managing Director)! Jolene has been with Amplified for a little over a year, but worked with our sister company the St. Louis Post-Dispatch for 12 years prior. Her motto is made up of three simple...
Prepare Your Business for Holiday Shopping Season
Ready or not – the holidays are coming! As the temperatures cool, sales will begin heating up, so now is the time to think about how to get your products and services in front of customers. According to research from the website RetailMeNot, the trends for the 2018...
Employee Spotlight: Megan Ivey
Meet Megan Ivey! Megan is a new Campaign Strategist, (she was previously a Campaign Coordinator) and has been with Amplified since the beginning of the year. Fun fact about Megan: she was voted most likely to be the first woman president in elementary school…twice!...
Tips to Integrate Digital into your Traditional Marketing Campaigns
The digital age can leave many advertisers wondering about the most effective ways to reach their target audiences. Some businesses may be hesitant to move away from their traditional media campaigns (print, television, radio, etc). Others may be more inclined to pull...
Employee Spotlight: Riley Hale
Meet Riley! Riley's been at Amplified for just over a year working with our Strategy Team as a Campaign Strategist. When asked what she values most about working at Amplified, she responded, "The flexibility that we have here is awesome. Also, the opportunities for...
