Mobile Targeting Ad Technologies – What’s the Difference?
Mobile audiences are becoming more and more important to be in front of, in fact, we now know that more than half of web traffic now comes from mobile devices. Smartphones make it easy to get in front of users based on location information, but there are several types...
Goodbye Google Plus
Discontinuing Support for Google+ Social Network In December 2018, Google announced their decision to shut down the Google+ social network for consumers, effective April 2, 2019. The decision was based on low usage, as well as challenges involved in maintaining a...
Connect your Brand with Gen Z through YouTube
Businesses should always be looking to expand their customer base, but for some, finding a way to connect to a new generation can prove difficult. While much of the focus the last few years has been on millennials, focus is shifting to Generation Z as the...
The Basics of Google Analytics
In any business, it is important to understand who your customers are to better speak to them through advertising and throughout the pages and content on your website. When interacting with users digitally, you aren’t going to necessarily meet users personally, so in...
