What Is Search Advertising?
Search advertising is the process of getting a business’s ad to appear on search engine results pages. There are two avenues to achieve this – Search Engine Marketing (SEM) and Search Engine Optimization (SEO). What Is SEM? Search Engine Marketing is the use of paid...
What Is Email Marketing
Email marketing is a form of digital marketing that uses email to promote a business’s products or services. Think of it as the digital version of physical mailers being sent through the postal service, but quicker. However, email campaigns can give a business more...
Why Your Business Needs a Social Media Presence
Many people have turned to social media to get the human interaction they are lacking during the pandemic. Over 80% of internet users worldwide will visit a social media platform at least monthly. That’s about 3.23 billion people! Your business deserves a piece of...
Projected Marketing Trends for 2021
The end of the tumultuous year that has been 2020 is in sight. At the beginning of the year, when the pandemic started, it seemed like there would eventually be a return to “normal.” With 2021 knocking at our door, it’s become clear that our normal has changed, and...
