Programmatic
Advertising
Engagement / Awareness
Reach potential consumers across all devices
Whether using Display, Video, or Audio, we can target the right audience with the right message.
Audience Targeting, or Programmatic, displays your message to potential customers online. Using demographics, browsing, and search data, Amplified Digital optimizes campaigns in real time. This enhances user experience, boosts brand awareness, and reaches interested customers effectively in a vast network of sites.
Position your message based on geography, keywords, behavior, demographics, content and IP targeting. There are so many ways to make an impact with Audience Targeting.
make an impact on your ideal audience
Benefits of
Audience Targeting
Reach a highly engaged, local audience on their most trusted local news site.
Our Local Advertising opportunities extend across several ad types and allow local businesses to ensure top-of-mind awareness among their local audience.
- Encourage repeat business + build a new customer base.
- Gain a competitive advantage + drive market share growth.
- Increase brand awareness to your target audience.
- Maximize by targeting your best audience.
- Drive engagement and traffic to your website.
- Reconnect with your website.
Click A Card to Learn More
Geo-Targeting
Geo-Targeting
Show your ad to those in your target geographical area.
Site Retargeting
Site Retargeting
Reconnect with people who have recently visited your website as they browse the web.
Demographic Targeting
Demographic Targeting
Reach your target demographic by narrowing your advertising audience by age, gender or household income.
Contextual Targeting
Contextual Targeting
Your ads will appear on pages with content that matches keywords or phrases related to your business.
Site Category Targeting
Site Category Targeting
Get your message in front of a specific audience through relevant content on specific types of websites.
Behavior Targeting
Behavior Targeting
Reach people whose online behaviors show their interest in specific products, services or industries.
IP Targeting
IP Targeting
Enhance your direct mail campaign with a digital message or reach users in a highly specific geography.
Dynamic Creative
Dynamic Creative
Combine hyper-local targeting and dynamic creative to serve messaging based on the viewer’s current location or the weather.
Mobile Geo-Location
Mobile Geo-Location
Tap into smartphone GPS combined with an ad display network on thousands of mobile apps to reach potential customers based on their precise location history.
Mobile Geo-Fencing
Mobile Geo-Fencing
Serve your message to users on apps and mobile sites within a radius of a GPS location or pre-set boundaries.
Gun & Ammo Network
Gun & Ammo Network
Reach an extremely niche audience of outdoor and hunting enthusiasts on our ArmALot Gun Network, which allows Gun & Ammunition digital marketing.
Shoppable
Shoppable
Showcase your products, vehicles, tickets, real estate and more in real time with live inventory and prices.
Articles & Resources
What Happens When Cookies Disappear? A Panel Discussion On The Power of Audience in a Cookieless World
As the digital advertising landscape braces for a significant shift, experts gathered at a panel hosted by the Richmond Times Dispatch to discuss the future of marketing in a cookie-less world. The session, led by moderator Joe Battistoni, featured insights from...
What to do with your advertising dollars when Cookies become obsolete?
In the rapidly evolving digital landscape, navigating a cookieless world has become a crucial challenge for many businesses. The shift away from traditional tracking methods promises to redefine how you engage with your audience online, ensuring privacy and compliance...
Navigating the Cookieless Future with Verified Human Audiences
In the swiftly evolving digital landscape, your ability to reach real people matters more than ever. As we navigate towards a cookieless future, where traditional tracking methods fade into obsolescence, embracing a "Verified Human Audience" becomes crucial for...
Setting Your Marketing Budget: A Guide Based on Competitor Analysis
Investing in marketing is crucial for the growth and success of any business. However, determining the appropriate marketing budget can be a challenging task. At Amplified Digital Agency our experts have delved into the factors to consider when deciding how much to...
