Case Study
Healthcare: Cardiology
Overview
A hospital system began working with their local newspaper for Print advertising. Overtime, it became clear that digital advertising was necessary, and Amplified offered to help. Three years later, Amplified is still managing all digital advertising for all service lines and recruiting for this hospital system
Advertising Solutions
- Paid Search to reach those seeking cardiology services
- Targeted Display reaching specific audience groups
- Social Advertising to engage with target audiences
- YouTube TrueView for brand awareness with relevant audiences
PAID SEARCH
6.5% CTR
Benchmark: 3.27%
TARGETED DISPLAY
0.24% CTR
Benchmark: 0.06%
SOCIAL MEDIA
2.0% CTR
Benchmark: 0.89%
YOUTUBE TRUEVIEW
26.8% VVR
Benchmark: 31.2%
